imtaaa case study

Case Study: Boost Rankers Revitalizes IMTAAA’s SEO Performance

Client: IMTAAA Australia Website
Industry: Professional Services
Challenge: Declining Keywords & Website Traffic
Solution Provider: Boost Rankers
Results: 80% Increase in Keywords & Traffic

Background

IMTAAA is a leading professional services provider in Australia, offering expert solutions for business growth, compliance, and advisory. Despite a strong reputation, the website witnessed a sharp decline in organic traffic and keyword rankings, which impacted lead generation and overall online presence.

Challenges Faced

  • A steep decline in keyword rankings, reducing online visibility.

  • Technical SEO issues affecting website performance and indexing.

  • Poor backlink profile and low domain authority.

  • Inefficient content structure and lack of engaging material.

  • Low conversion rates due to poor user experience.

SEO Strategy by Boost Rankers:

Boost Rankers executed a comprehensive SEO strategy tailored to IMTAAA’s business needs, focusing on technical improvements, content optimization, and authority building.

1. Technical SEO Audit & Fixes:

  • Conducted a detailed SEO audit using Google Search Console, Ahrefs, and SEMrush.

  • Fixed technical issues like broken links, crawl errors, and duplicate content.

  • Improved Core Web Vitals by enhancing site speed, mobile responsiveness, and overall UX.

2. On-Page Optimization:

  • Optimized meta titles, descriptions, and headers with high-performing keywords.

  • Enhanced website content structure with proper internal linking.

  • Implemented structured data and schema markup for better search engine understanding.

3. Content Marketing & Blogging:

  • Developed high-quality, informative blog posts relevant to IMTAAA’s industry.

  • Created long-form guides and case studies to establish thought leadership.

  • Incorporated LSI keywords and FAQs to improve search relevance.

4. Backlink Building & Off-Page SEO:

  • Strengthened backlink profile through authoritative guest posts and PR submissions.

  • Acquired quality backlinks from relevant business and advisory platforms.

  • Leveraged social media marketing to enhance referral traffic.

5. Local SEO & Google My Business Optimization:

  • Optimized IMTAAA’s Google My Business profile for improved local search rankings.

  • Encouraged customer reviews and engagement to build trust.

  • Implemented location-based keywords to target Australian audiences effectively.

Results Achieved:

Within 4 months, IMTAAA saw a remarkable turnaround:

  • 80% increase in organic traffic, boosting business inquiries.

  • Significant improvement in keyword rankings, with many ranking in the top 3 positions.

  • 45% increase in domain authority, enhancing overall trustworthiness.

  • Better user experience, reducing bounce rates and increasing conversions.

  • Higher engagement and lead generation, resulting in better ROI.