gateiit case study

Case Study: Boost Rankers Revives GateIIT’s SEO Performance

Client: GateIIT Education Website
Industry: Education & Coaching
Challenge: Declining Keywords & Website Traffic
Solution Provider: Boost Rankers
Results: 80% Increase in Keywords & Traffic

Background

GateIIT is a leading coaching institute offering training for competitive exams like GATE, IIT-JAM, NEET, UPSC, and CSIR-NET. Despite its strong reputation, the website experienced a significant drop in organic traffic and keyword rankings. This decline affected lead generation and overall online visibility.

Challenges Faced

  • A 50% drop in keyword rankings, impacting website traffic.

  • Poor Core Web Vitals and slow page loading speed.

  • Low domain authority and backlink profile.

  • Ineffective on-page SEO and content optimization.

  • Lack of structured data and proper internal linking.

SEO Strategy by Boost Rankers:

Boost Rankers, an expert SEO agency, took charge of GateIIT’s SEO recovery and implemented a data-driven strategy to restore and enhance its rankings.

1. Comprehensive SEO Audit & Technical Fixes:

  • Identified website issues using Google Search Console, SEMrush, and Ahrefs.

  • Fixed crawl errors, broken links, and optimized robots.txt & sitemap.

  • Improved Core Web Vitals by optimizing images, minifying CSS/JS, and enhancing mobile usability.

2. On-Page Optimization:

  • Optimized meta titles, descriptions, and header tags with high-ranking keywords.

  • Improved content readability, keyword density, and structured data implementation.

  • Enhanced internal linking structure to improve site navigation and authority.

3. Content Marketing & Blogging:

  • Developed high-quality, informative blog content targeting competitive exam-related queries.

  • Created long-form pillar content around trending and high-search-volume topics.

  • Incorporated FAQs, schema markup, and LSI keywords to improve relevance.

4. Backlink Building & Off-Page SEO:

  • Implemented a link-building campaign through guest posts, PR submissions, and collaborations.

  • Acquired high-quality backlinks from authoritative education sites and forums.

  • Strengthened social media presence to drive additional referral traffic.

5. Local SEO & Google My Business Optimization:

  • Optimized GateIIT’s GMB profile with accurate NAP details and regular updates.

  • Encouraged student reviews and engagement to boost credibility.

  • Implemented location-based keywords to improve local search rankings.

Results Achieved:

Within 4 months of SEO implementation, GateIIT saw remarkable improvements:

  • 80% increase in organic traffic compared to the previous period.

  • Significant recovery and growth in keyword rankings (Top 3 rankings for major competitive exam queries).

  • 35% increase in domain authority through strategic link-building efforts.

  • Faster website performance, leading to reduced bounce rates and higher engagement.

  • Higher lead conversions, driving more student enrollments.

Looking for SEO Growth? If your website is struggling with rankings and traffic, Boost Rankers can help you achieve similar results. Get in touch today!

Call Me Now!