glarashop case study

Case Study: Boost Rankers Elevates Glarashop’s SEO Performance

Client: Glarashop E-commerce Website
Industry: E-commerce (Canada)
Challenge: Declining Keywords & Website Traffic
Solution Provider: Boost Rankers
Results: 75% Increase in Keywords & Traffic

Background

Glarashop is a Canada-based e-commerce store offering a wide range of products, including fashion, electronics, and home essentials. Despite a strong catalog, the website faced a sharp decline in organic traffic and keyword rankings, leading to reduced sales and customer engagement.

Challenges Faced

  • A significant drop in keyword rankings, affecting search visibility.
  • Poor site speed and technical SEO issues.
  • Weak backlink profile with low domain authority.
  • Inefficient product page SEO and category structuring.
  • Poor mobile optimization affecting user experience.
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SEO Strategy by Boost Rankers:

Boost Rankers devised a robust SEO strategy tailored to e-commerce success, focusing on technical optimization, content enhancement, and authority building.

1. SEO Audit & Technical Enhancements:

  • Conducted a full SEO audit using Google Search Console, Ahrefs, and SEMrush.

  • Fixed crawl errors, 404 pages, and optimized sitemap & robots.txt.

  • Improved Core Web Vitals by enhancing site speed and mobile usability.

2. On-Page Optimization:

  • Optimized product and category pages with high-intent keywords.

  • Enhanced meta titles, descriptions, and structured data for rich snippets.

  • Improved URL structure and internal linking for better indexing.

3. Content Marketing & Blogging:

  • Created engaging, SEO-friendly blogs focused on trending e-commerce topics.

  • Developed detailed buying guides to boost keyword relevance.

  • Implemented schema markup and LSI keywords to enhance visibility.

4. Backlink Strategy & Off-Page SEO:

  • Built high-quality backlinks through guest posts and collaborations.

  • Secured mentions on authoritative e-commerce and lifestyle websites.

  • Leveraged social media and influencer marketing for referral traffic.

5. Local SEO & GMB Optimization:

  • Optimized Glarashop’s Google My Business profile for local search.

  • Encouraged customer reviews and location-based keyword targeting.

  • Enhanced local citations to strengthen regional visibility.

Results Achieved:

Within 5 months, Glarashop saw outstanding improvements:

  • 75% increase in organic traffic, driving more potential buyers.

  • Significant growth in keyword rankings, with multiple keywords ranking in the top 5.

  • 40% boost in domain authority, enhancing site credibility.

  • Enhanced mobile experience, reducing bounce rates and improving conversions.

  • Higher sales conversions, with improved customer retention.

Looking for SEO Growth? If your website is struggling with rankings and traffic, Boost Rankers can help you achieve similar results. Get in touch today!

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